what is corporate responsibility?

Corporate responsibility (also called Corporate Social Responsibility, CSR, CR or sustainability) is the continuing commitment by businesses to behave ethically and improve the quality of life for employees, their families, the local community and society at large. CSR, especially community engagement is an area of increasing interest for coporates and is seen as one of the key areas of development in the sport sponsorship area.

Society faces many challenges and increasingly there is an expectation for the corporate and sporting worlds to address these challenges. Few companies have the capacity to develop and deliver solutions alone, however we can work with you to assess how you can make a difference in your area of choice, and in particular can partner your organisation with other specialist groups that can work with you to raise funds or on capacity building projects.

Many people would like to make a difference but don't know where to start. We can help you make a sustained committment to improve many aspects of the workplace and the community.